Outlet Cohort Retention
Track how many outlets from each activation cohort keep purchasing month over month.
All Brands
Total Base Outlets
—
across all cohorts
Active Cohorts
—
activation months
Best Month-2 Retention
—
of outlets returned
Avg Retention (M+1)
—
weighted average
Loading cohort data…
* Each row = outlets first activated in that month. Columns show what % purchased in each subsequent month.